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It’s Time To Change the Debate

 Last night, on RTE’s Frontline program, there was a discussion of whether it made sense to buy Irish foods, or whether it made sense to shop in the North, which is cheaper. John McKenna spoke up for supporting Irish foods and used some strong language in making his points. There were some angry farmers, an amazing number of regular people saying they wanted to support Irish (including some on the dole), and of course there was the usual retail bashing. Eddie Hobbes mocked the notion of buying Irish, saying the best thing for the economy was for everyone to buy in the North so that prices would come down further here. It seems his logic is that with no customers, everyone will be out of work, and then stuff will get really, really cheap in Ireland. As happens on so many of these programs, the discussion devolved into price, price and price. Were retailers ripping people off? If not, who was ripping people off? Were prices too high?

I found it all very depressing. During the Celtic Tiger, so much public discussion focused on prices and money. House prices, food prices, salaries, etc. Now, we’re in a recession, and the discussion hasn’t changed a bit. It’s still about house prices, food prices, salaries, etc. When can we leave this behind and have discussions of all the other things that are important – family, trust, truth, love, beauty, honour, leisure, heritage, caring etc? One would think, now that the Celtic Tiger and the myth of money = happiness has been exposed, that we could focus on other issues besides prices and money.

The fact is that we buy for all sorts of reasons, even if we’re constrained financially. Price becomes important if we see the item as a commodity or don’t really care about the quality (toilet roll would be an example in my case. I’d buy the cheapest and save my money for other things, but my partner violently disagrees). But for many of our purchases, price is only one of many factors. Do we buy the cheapest shoes, regardless of style or quality, or do we rather buy the best and most stylish shoes we can afford on our budget?

We make choices all of the time with our purchases, and those choices can define the society we live in. If we bought more organics, organics would grow (which they have, by the way – 13% growth last year, defying the notion that price is everything). If we support a restaurant we love, that restaurant will probably pull through these tough times. If we hate a shop, we can simply shop elsewhere and it will probably fail. We, as purchasers, have great power. We can decide who survives and who fails with the money we have to spend, even if our budgets are shrinking.

To show that price isn’t everything, here are 10 other, perfectly good reasons that I buy things:

1. Because I know and like the person. For example, I have a jumper I bought from a friend who knits them. I actually make a lot of purchases this way, and for me this category also encompasses local.

2. Because I simply love it. My camera would fall into this category. There are loads of cheaper cameras, but I love my Nikon D300. For food, think Glenilen’s clotted cream or Llewellyn’s apple juice.

3. Because it’s Irish. Knowing how hard it is for farmers these days, I wouldn’t feel right buying potatoes, eggs, fish, milk, etc. from abroad. You can mock me, but I feel better buying Irish when I can on products that matter to me. Saying that buying Irish is xenophobic or anti-free trade is a nonsense – I am all for free trade, and I love certain products from abroad. However, I also have a sense of community and understand that my purchasing decisions matter.

4. Because it’s stylish and/or very cool. My iPhone fits in this category. I don’t make a lot of these purchases, but they sure make me happy.

5. Because it’s ethical or Fairtrade. As long as the quality is good, I feel much better supporting companies with this ethos.

6. Because it’s natural/organic/Biodynamic. Always important to me, this has become much more important after having a baby. I simply couldn’t feed her junk or dress her in synthetic clothes. I’d rather put off my visit to the dentist, put off buying myself new clothes, etc.

7. Because it supports a cause I believe in – for example, my Chernobyl Children’s Project sweatshirt. Not the cheapest, but what a good cause, and I always feel good wearing it.

8. Because the quality is good. This, of course, is one of the most basic reasons we decide to buy anything, and we all know about the false economies of buying cheap shoes that fall apart in a month, cheap food that you end up throwing out because it’s awful, etc. etc.

9. Because I trust the person or company. I don’t think this needs any explanation, and it an important reason for me.

10. Because I need a boost and/or need to feel better. Chocolate. ‘Nuff said.

I’m sure there are many more reasons you can think up, and again I’m not saying price isn’t important. I know that people don’t have unlimited budgets, and I believe that is precisely why we need to change the debate.

So… can we please, please stop talking incessantly about money and prices now that the Celtic Tiger is over? We all need to live within our means, whatever they are, but there are so many other important things in life.

The Things That Keep Us Going

 Running a business, especially in these times can be a challenge. There are always stresses and worries – what will the future bring? For us, our customers have always been the rock upon which everything is based, and they bring us so much joy (and hopefully we reciprocate!) 

Reading something like this from Imen over at Married an Irish Farmer gives us all here at Murphys such a lift. Never under estimate the power of a compliment and how good it can make everybody feel, especially on a rainy winter’s day. 

The rain will lift, the cold will pass, the days will lengthen, and I’m actually quite excited about the coming year. I can’t wait to meet up with customers again, feel the buzz again of a busy shop, and I think we’ll have some small and some big improvements and that we believe will make people even happier. 

Thanks, Imen, for a bit of light in January!

Deconstruction: A New Flavour Concept

We have been thinking a lot about flavours and what we offer in our shops, and perhaps for 2010, we will change our offerings in a fairly radical way.

Instead of offering one scoop, two scoops, etc., each portion (small, medium, large) could be made up of two flavours.

This would allow us to design flavours that go well together, and it might be a more fun and satisfying way to offer ice cream.

Each flavour might be simpler in itself, but in combination it could be complex.

So, for example, we could make salt ice cream and a strong caramel. Not too exciting, perhaps, but together they could be fantastic.

We could make honey ice cream and lavender ice cream, instead of an ice cream that is both. That way, the possibilities would be endless. Not only could people mix the two to create our classic honey lavender, but they could also have lavender and chocolate, lavender and coffee, lavender with strawberry (all of which are very tasty). They could also have honey vanilla, honey and chocolate, etc.

Naturally, if people still wanted simply a scoop of honeycomb or vanilla, they could still do so.

What do you think? Is it a good idea? Is it too complicated? Confusing?

I’d love your feedback. Please comment, or there is a poll below.

Should Murphys Switch to Combinations of Flavours?

View Results

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Ahhh, A Decade of Ice Cream!

ScoopCabArrives-sm Amazing as it seems, we’re completing our 10th year of Murphys Ice Cream. I thought, perhaps, I’d try to write up a Top Ten highlights of the decade of ice cream, even though there were so many amazing moments…

First Ten Years of Murphys “Top Ten”

1. Opening the doors in Dingle. A dream becomes a reality.

ArtisanTubs-sm2. Moving the ice cream making from the back of the Dingle shop into our own little ice cream factory. The move allowed us to launch our tubs into Dublin and other places around the country (and happily places like Morton’s, Fothergill’s, Ivan’s and Donnybrook Fair took us in). Suddenly, we were more than just a shop in Kerry.

3. Some of our ice cream and other creations. My (very subjective) top ten of the products that made me proud: Aztec Hot Chocolate, Vanilla Ice Cream, Chocolate Whiskey Ice Cream, Champagne Sorbet, Brown Bread Ice Cream, Extreme Cocoa, Goat’s Cheese Ice Cream, Wiebke’s Fudge Cake, Chocolate Sorbet.

4. Support from the press. From the Irish Tatler to the Irish Times, from Nationwide to Moncrieff, we’ve had amazing support from journalists who care, both here at home and abroad. It’s been such a help, and we’re very grateful!

KillarneyShopOutside-sm5. Opening our second shop in Killarney.

6. Awards, from Great Taste Awards to Food and Wine Artisan Supplier of the Year to Blog Awards. What ever one might think of awards, they give a great deal of satisfaction and pride for the whole team for all the hard work.

7. This blog and other social media – finding new ways to keep in touch and spread the message of ice cream, as well as meeting a whole range of new people!

8. Our staff – they have delivered the Murphys experience to thousands upon thousands of customers, entertained us, and kept us going and in high spirits over the last ten years. To all who have worked at Murphys in the past and especially to the team we have now, thanks a million!

9. The Book of Sweet Things – A Murphys cookbook was a dream come true, and we were so happy when Mercier Press decided to take a chance on us. Creating the book was so much fun to do, and I hope that there are many more people out there now happily making their own ice cream.

10. Customers. They might come last in this list, but they really come first in terms how much they have meant to us.

Our customers believed in us and supported us financially and in many other ways. They helped us design our products, improve our shops, and find new outlets. They chided us when we went off course and saved us from many disasters. They kept us laughing and kept us passionate.

From the very young to the very old, from those here at home to those from abroad, we have met so many special people over the years, and we had so many special times with them.

To any of our customers reading this: thanks, thanks, and thanks.

We hope to be there for you for the next ten years!

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Sunsets and Parties

InchSunset2-sm We’ve been having the most beautiful weather here in Co. Kerry, and yesterday, driving home from our Killarney shop, I was treated to the most amazing sunset (photo above) as I drove past Inch Strand. It’s almost as if the elements are doing their part in in trying to people’s spirits after all the bad news of November floods, the budget and the Murphy report. Today is another stunning day, and long may it continue. We could use it!

LadiesLast night, we had a little Christmas party with our Murphys Ice Cream team, although we were missing our ice cream maker Christophe, who was sick, and the two from Killarney, one of whom is off preparing to get married.

It’s been a year in which everyone (some of them in the photo) really worked hard to improve the business in many ways, and my brother and I are deeply grateful for their efforts. For Murphys Ice Cream to exist and thrive takes the care and support of our customers and our team, and we thank them both!

SeanWiebkeFinally, last night was also the 6th wedding anniversary of my brother Sean and his wife Wiebke, and I congratulate the two of them and wish them many happy years ahead.

Here’s hoping this sunny weather is a portent of positive change in 2010, of beautiful days filled with joy (and ice cream) and of quality time spent with people about whom we care deeply.

A Flood of Emotions

Flood The rain continues to pour down, and the flooded streets and angry waters seem to reflect the mood of the country after last night’s soccer defeat to France. I enjoy watching soccer, but I am not a mad soccer fan. And yet, I could help being swept away in the excitement last night as Ireland’s Robbie Keane scored to make the dream of going to the World Cup seem suddenly very real. Perhaps it was the symbolism of it as well – if the Irish team could win against all odds, against one of the giants of world football, then couldn’t Ireland, stuck in gloomy economic times, also perform a miracle and haul itself out of its difficulties?

Then, of course, this happened:

Suddenly it all seemed so unfair – a goal that should have been disallowed and our dreams evaporated. All the tremendous heart and hard work of our players resulted in nothing. Perhaps, again, it’s the symbolism of it that has Ireland in such a depressed state today. We are, after all, well-used to losing in international sport. However, to put in one of the best performances in recent memory and still lose (unfairly) strikes at the heart of the current Irish predicament. We are a small nation with huge competitive disadvantages due to our size and remoteness, and if hard work and heart is not enough, what is?

It must be said that sport (or life for that matter) doesn’t usually hinge on one moment, even if that moment in retrospect becomes everything. There were a host of missed chances not only in this game, but in previous games as well. We could have beaten Italy and topped the group. We could have played better again France in Croke Park. We could have scored more or defended better in any number of matches, but we didn’t.

Life will go on. There will be more matches, and we will have chances to bring Ireland out of its economic mess. I would hope, once the raw, immediate emotion of anger and disappointment passes, that instead of becoming stuck in negativity and conspiracy theories, we will instead realise that both as a team and a country we can and should do even better – that we have it in us.

RoisinSmileWe should be proud of our team, because our players showed us last night their potential is far greater than many would have admitted. I believe, for all the obstacles being placed in our path (both internally and externally), that the same is true for Ireland. We must keep the drive, as well as the joy and hope and build a better future for both us and our children. It wont hinge on one game or one moment. It will be a long, hard campaign, but we can do it.

€1.5 Billon Loss to Economy “Regrettable?”

Airplane_ClosedAs an ice cream man and not an economist, I’ve been trying to avoid getting angry about how the current economic mess is being handled in this country, but that is becoming increasingly difficult. The government seems to have only two plans of action: 1. Slash as much money as possible from their budget, and 2. Force through NAMA (a done deal, really, since sadly the Greens are supporting it).

What’s troubling to me is that there is very little debate about the economy outside of these two points. Yet fixing the budget is fairly meaningless unless the economic slide stops, since any cuts will be offset by falling revenue, and the economic impact of NAMA is unclear – even if the banks do offer more credit after the bailout, will people and businesses spend?

Meanwhile, there are so many aspects of our economy that need help. In just one example, Ryanair looks like it will pull most of its routes out of Shannon because the airport fees and government taxes are too high, which will mean 1.5 million fewer tourists to the West of Ireland. Airport director Martin Moroney called the pull-out  ”regrettable.”

Regrettable? 1.5 million tourists have a heck of a spend. People flying into Shannon wouldn’t tend to be “weekenders.” I would guess their average stay is at least a week, and their average spend is at least €1,000. That would mean €1.5 billion lost to the economy. That’s more than “regrettable.”

Ryanairgraph-sm

So why wont the government negotiate? Is it because they are offended by Michael O’Leary? Is it stubborn pride? Even if you don’t look at the larger economic impact and just look at government revenue, it should be an easy decision. I made up a chart to show tax revenue  from the airport tax (€15 million) vs. estimated VAT based on 1.5 million tourists with a €1,000 spend (€225 million). Of course, the government would be gaining far more –  the €225 million is only VAT and doesn’t include the payroll taxes of all the people employed to serve the 1.5 million tourists, the avoidance of dole payments, etc.

Whatever one might think about Michael O’Leary, it seems to me that the government should be crawling to him begging him to keep the routes, even if it means rowing back on their precious departure tax. Sadly, there is little sign of such humility and vision from this government…

Short List Announced for ’09 Food Awards

The short list has been announced for the 2009 Blas na hEireann awards, and you can see the three finalists for each category here.

It was very competitive again this year, with nearly 800 entries.

The winners will be announced on Friday, but everyone on the shortlist is guaranteed a medal.

Congrats to all of them!

(In case you’re wondering, we didn’t submit anything because we’re one of the organisers of the awards.)

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Author

Kieran Murphy is a director of Murphys Ice Cream living in Dingle, Co. Kerry, Ireland.

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Murphys Ice Cream

Murphys Ice Cream has shops in Dingle, Killarney and Dublin 2 (Wicklow Street).

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