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Deconstruction: A New Flavour Concept

We have been thinking a lot about flavours and what we offer in our shops, and perhaps for 2010, we will change our offerings in a fairly radical way.

Instead of offering one scoop, two scoops, etc., each portion (small, medium, large) could be made up of two flavours.

This would allow us to design flavours that go well together, and it might be a more fun and satisfying way to offer ice cream.

Each flavour might be simpler in itself, but in combination it could be complex.

So, for example, we could make salt ice cream and a strong caramel. Not too exciting, perhaps, but together they could be fantastic.

We could make honey ice cream and lavender ice cream, instead of an ice cream that is both. That way, the possibilities would be endless. Not only could people mix the two to create our classic honey lavender, but they could also have lavender and chocolate, lavender and coffee, lavender with strawberry (all of which are very tasty). They could also have honey vanilla, honey and chocolate, etc.

Naturally, if people still wanted simply a scoop of honeycomb or vanilla, they could still do so.

What do you think? Is it a good idea? Is it too complicated? Confusing?

I’d love your feedback. Please comment, or there is a poll below.

Should Murphys Switch to Combinations of Flavours?

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19 Responses to “Deconstruction: A New Flavour Concept”

  1. January 16th, 2010 at 7:32 pm

    Ann McCarthy says:

    I would do this flavor-combination thing, but only in part. Carry it as a side line with flavors such as lavender which could be mixed with many things, but not with salt – which can only be mixed with a few (as I’d think of, anyway). That way you could test it without putting all your eggs in one basket. Are you picturing whoever is scooping doing the mixing on a cold stone?

  2. January 17th, 2010 at 2:39 pm

    Susan says:

    Could a customer still get just one or two scoops of a single flavor? If so, the new idea sounds like a fine option. Be prepared for each customer to need a longer decision-making time, however. It was hard enough to decide among the single flavors!

  3. January 18th, 2010 at 12:12 pm

    Gillian says:

    So many choices so little time ;-) But I understand where you are coming from and I like the idea. It’s like having a sambo in O’Briens, I can choose one of their combos or make my own.

    Mind you I would still order your tasting plate – that is a fab idea!

  4. January 18th, 2010 at 4:55 pm

    MJ says:

    Wooo! Conclusive vote anyway!

    Best of luck whatever you decide :)

  5. January 18th, 2010 at 5:10 pm

    Seamus Keleher says:

    How about a pineapple ginger clove sorbet ? :d

  6. January 18th, 2010 at 5:23 pm

    Specialty Coffee: A Special Kind of Caffeine | Coffee and Coffee Makers says:

    [...] Ice Cream Ireland » Blog Archive » Deconstruction: A N&#1077w Flavour … [...]

  7. January 18th, 2010 at 5:42 pm

    Jack says:

    I love the deconstruction idea – it’s very easy to grasp. How exactly would it work, though? Would it be messy?

  8. January 18th, 2010 at 6:03 pm

    SinoSoul says:

    people have difficulties in chosing as is. Given the opportunity to diddle-daddle, they’d take even longer to decide. And really, not everyone has good “taste” as the ice cream makers itself. Choice (and freedom) isn’t always a good thing.

  9. January 18th, 2010 at 6:05 pm

    Kieran says:

    Lots of great feedback there (and lots to think about!) Much appreciated.

  10. January 18th, 2010 at 9:06 pm

    Imen McDonnell says:

    Perhaps you could test the market by having one or two “deconstructed” flavour options at a time…as more of a special item that you could feature and see what the response is… It’s a brilliant concept and they all sound totally delicious though my sense is that people here like to ease into change at a slower pace..especially now. Just my opinion. Best wishes, Imen x PS it’s wonderful that you’re asking your loyal customers what they think!

  11. January 23rd, 2010 at 9:12 am

    Leprechauns Ireland says:

    Saw your blog bookmarked on Delicious.

  12. January 24th, 2010 at 8:20 pm

    Ruth says:

    would that I could just hop across the Atlantic for one of these combinations.

    NOTE: I meet an Irish harp gorp her in USA who had been in your town I was able to recommend that their next visit should include a visit to your shop.

  13. January 24th, 2010 at 8:21 pm

    Ruth says:

    Well that would of course be group!! (-:

  14. January 28th, 2010 at 8:30 pm

    TripleScoop says:

    It almost like serving Gelato where you can have multiple flavors in a cup.

  15. February 2nd, 2010 at 4:45 pm

    Fixx Coffee says:

    Always good to educate the palate – Your customers would be happy to be led by your expertise of what flavours work together. And for those less adventurous they are still happy as you are not eliminating them. So realistically its like extending your product range. Sounds like a good idea – worth a trial for sure! Good luck!

  16. February 3rd, 2010 at 12:03 am

    Sean Thomas McGill says:

    A Brazilian friend of mine once told me that in her home country, they never eat avocado as a savory dish. They tend to put sugar on it and eat it that way. So once in class at culinary school I broke out the ice cream maker and made avocado ice cream. Even the people who nervous about trying it were quickly converted, and it remains one of my proudest accomplishments. You should give it a whirl!

  17. February 3rd, 2010 at 3:33 pm

    Kieran says:

    We have made avocado ice cream, and it’s delicious. We’ve also made guacamole ice cream!

  18. February 15th, 2010 at 7:54 pm

    Ice Cream Ireland » Blog Archive » Simplicity – In a Complex Kind of Way says:

    [...] decided to try out the deconstruction idea in our Dingle and Killarney shops. We’ll see how it goes for a few weeks, and hopefully then [...]

  19. March 4th, 2010 at 2:28 am

    Simplicity – In a Complex Kind of Way says:

    [...] decided to try out the deconstruction idea in our Dingle and Killarney shops. We’ll see how it goes for a few weeks and hopefully then [...]

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Kieran Murphy is a director of Murphys Ice Cream living in Dingle, Co. Kerry, Ireland.

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Murphys Ice Cream

Murphys Ice Cream has shops in Dingle, Killarney and Dublin 2 (Wicklow Street).