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Simplicity – In a Complex Kind of Way

We’ve decided to try out the deconstruction idea in our Dingle and Killarney shops. We’ll see how it goes for a few weeks and hopefully then expand it across the business if all parties agree it’s a good idea.

Again, the idea is to have simpler flavours and then sell them in pairs. The flavours will be designed to go together, so that two simple flavours, when paired and served together, will create a complex flavour (such as sea salt + caramel = salty caramel, or raspberry sorbet + Kerry cream = raspberry cream, etc). Hopefully it will make for a more exciting, customisable ice cream experience, although people will still be able to have a single flavour if that’s all they wish to have.

We’ve already started the process by switching over some flavours and changing others. Here will be the 16 spring flavours:

  1. Vanilla
  2. Dark Chocolate
  3. Chocolate Chip
  4. Honeycomb
  5. Raspberry Sorbet
  6. Kerry Cream
  7. Burnt Caramel
  8. Chocolate
  9. Coffee, Guinness, or Brown Bread
  10. Kilbeggan Whiskey
  11. Sea Salt
  12. Cookies
  13. Baileys
  14. Rum Raisin
  15. Mint
  16. Strawberry

We haven’t yet made all of them, but we have made the sea salt and Kerry cream, and so far customers really seem to be loving those two! The sea salt ice cream, though weird on its own, is a delight with caramel or dark chocolate, and the Kerry cream is such a pure flavour that goes with just about anything.

It’s a work in progress.

11 Responses to “Simplicity – In a Complex Kind of Way”

  1. February 15th, 2010 at 10:08 pm

    Caroline@Bibliocook says:

    Mmmm…this sounds good, Kieran. I’d love to get that sea salt next to the burnt caramel. Next time I’m in Dingle…

  2. February 16th, 2010 at 5:26 pm

    Kieran says:

    Hope all is well, and we hope to see you soon!

  3. February 20th, 2010 at 8:29 am

    Jonny - New Zealand says:

    Hi Kieran, I am wondering if you have done any experimenting with licorice ice cream? would love a recipe or ideas if you have! I just made your mint ice cream, and it was awesome, thanks for sharing your recipes! if I am ever in Ireland, I am sure to visit!

  4. February 20th, 2010 at 4:33 pm

    Kieran says:

    We did make a licorice ice cream, and I thought it was very tasty. However, it was one of our worst selling ice creams ever. Funny, though, there are people that loved it, and they still ask for it. I’ll try to dig up our recipe. I think I might have added some alcohol in some form, but I don’t remember.

  5. February 20th, 2010 at 4:34 pm

    Kieran says:

    P.S. Happy to hear the mint ice cream came out well!

  6. February 20th, 2010 at 7:10 pm

    Jonny - New Zealand says:

    Thanks for that! I was just given 50 egg yolks and 5 cups of cream from my Aunty, so more ice cream on its way! I think the Strawberry Sage is next! dad quite eating shop ice cream for health sake, but now we can make real stuff that taste better, he loves it!

  7. February 21st, 2010 at 4:27 pm

    Ice Cream Ireland » Blog Archive » Making Sea Salt says:

    [...] of our new ice creams for our new flavour array is sea salt ice cream, and I got to wondering how it would taste with salt made from our local [...]

  8. February 24th, 2010 at 6:21 pm

    Ice Cream Ireland » Blog Archive » Sea Salt Ice Cream says:

    [...] one of our new flavours. I think there are many uses for sea salt ice cream – it can really lift the flavour of a [...]

  9. March 4th, 2010 at 2:29 am

    Making Sea Salt says:

    [...] of our new ice creams for our new flavour array is sea salt ice cream, and I got to wondering how it would taste with salt made from our local [...]

  10. March 4th, 2010 at 2:30 am

    Sea Salt Ice Cream says:

    [...] one of our new flavours. I think there are many uses for sea salt ice cream – it can really lift the flavour of a [...]

  11. March 7th, 2010 at 12:25 pm

    i like local* says:

    Mmm, next time I’m in Dingle, I’ll be looking for coffee and Kerry cream!!

    Really enjoying the blog, well done!

    -Aideen

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Author

Kieran Murphy is a director of Murphys Ice Cream living in Dingle, Co. Kerry, Ireland.

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Company

Murphys Ice Cream

Murphys Ice Cream has shops in Dingle, Killarney and Dublin 2 (Wicklow Street).