Dublin – Press Release

I don’t know if the blog is the right place for this, but I thought I’d make the press release available on-line:

Cool Summer Treats in Dublin

Murphys Ice Cream, an Irish company that has built a cult following for its frozen artisan delights, is celebrating its 10th Anniversary by opening two new shops on Wicklow Street and in Temple Bar Square, Dublin, creating 15 new jobs.

The new locations have been designed as little havens of delight amidst the hustle and bustle of Dublin and will give denizens and visitors to the capitol an opportunity to taste some of the Murphy Brothers more interesting creations. Besides the signature ice creams, Murphys will also serve carefully sourced, biodynamic coffee and a range of sweet treats.

“We are thrilled to announce such a positive move, especially in such a difficult economic environment,” say Sean Murphy, “but we believe there is no wrong time for good ice cream.”

There are many in the capital already familiar with the brand since Murphys is sold in some of Dublin’s top food stores, and visitors to Kerry will most likely have ordered up a scoop of their favourite Seacláid, Brioscaí or Sú Craobh in Murphys Dingle and Killarney shops.

So, what can the uninitiated expect? Kieran Murphy says their flavour inspiration at the moment is a return to basics, with ice creams that highlight top quality ingredients along with a base of fresh cream, milk of the rare Kerry cow breed, and free range local eggs.

“We’re offering interesting but simple flavours this year,” he says. “What’s new is that we’re encouraging customers to combine two flavours, even in a small size, which allows for a little experimentation. For example, you could choose our Dingle sea salt ice cream with burnt caramel or intense dark chocolate, or you could order mint leaf and raspberry sorbet.“

The two shops will open Friday, 25th June 2010.


Photos and samples available on request

4 thoughts on “Dublin – Press Release

  1. I’ll be popping into the wicklow street one at lunchtime today to check it out and have a friday treat 😀 Best of luck with your new ventures, fair play.

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