Plain or Chunks? Is it a Gender Thing?

ManWoman The Ice Cream Journal put me on to the story that Mintel, a food research company, conducted a study that showed that 70% of men prefer plain flavours of ice cream such as chocolate or vanilla, while 74% of women like their ice cream with chocolate chunks or candy bits. However, that seems to be just a first preference since 66% of women also eat plain flavours and 63% of men also indulge in the fancy stuff.  

The only real loser is fruit – only one in three of either sex would choose fruit ice cream.

What do you think?

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