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Plain or Chunks? Is it a Gender Thing?

ManWoman The Ice Cream Journal put me on to the story that Mintel, a food research company, conducted a study that showed that 70% of men prefer plain flavours of ice cream such as chocolate or vanilla, while 74% of women like their ice cream with chocolate chunks or candy bits. However, that seems to be just a first preference since 66% of women also eat plain flavours and 63% of men also indulge in the fancy stuff.  

The only real loser is fruit – only one in three of either sex would choose fruit ice cream.

What do you think?

What Ice Cream Gets Your First Preference Vote?

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One Response to “Plain or Chunks? Is it a Gender Thing?”

  1. October 3rd, 2009 at 5:09 am

    George@CulinaryTravels says:

    I like chunks in my ice cream, but I’m not overly fussy, so long as it’s top notch quality ice cream I’ll eat it with or without the chunks.

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Kieran Murphy is a director of Murphys Ice Cream living in Dingle, Co. Kerry, Ireland.

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Murphys Ice Cream

Murphys Ice Cream has shops in Dingle, Killarney and Dublin 2 (Wicklow Street).