Ice Cream Ireland

ice cream ireland

Times are Tough

 It’s always upsetting to me when I see children begging, and my friends in NY used to mock me for being a soft touch, since I always gave money. In Killarney, I came across this girl on the street, but as I was reaching into my pocket, I noticed something remarkable.

What a begging bowl! I couldn’t believe it, and as I reached for my camera, my head filled with existential branding questions.

Why would she choose our tub, or was it just handy?

Did she feel that people might think she was just a few pennies short of a scoop?

I stood there and tried to figure out whether I should offer her a different cup or whether I should drop in some money.

In the end, I did neither and just let her be.

9 Responses to “Times are Tough”

  1. December 14th, 2008 at 8:54 pm

    le craic says:

    Why did you consider asking her to use a different cup?

  2. December 15th, 2008 at 2:35 am

    Ben says:

    K, I hope I’m not the only one who thinks thats really kinda funny!

  3. December 15th, 2008 at 11:20 am

    Kieran says:

    Well, it’s kind of unsettling to have our brand associated with begging, especially children doing it…

  4. December 16th, 2008 at 12:53 am

    le craic says:

    Given that most people prefer to avert their eyes from people begging, I doubt they would ever even have noticed the cup. I honestly don’t understand the angle you are coming from on this. Even if people did notice the cup, what effect could it possibly have on your brand any more than, say, an obese person walking along eating your ice cream.

  5. December 16th, 2008 at 1:00 pm

    Joan says:

    I agree with le craic, I can’t understand your thoughts on this either and since you took her photo you should have given her some money.

  6. December 16th, 2008 at 2:49 pm

    Kieran says:

    Fair enough, Le Craic. My head, it would appear was simply working overtime. As I said, kids begging really touches a nerve with me – maybe in my mind symbolic of what’s wrong in the world on so many different levels and in so many different places around the globe. I guess that’s why I found the juxtoposition jarring since we try so very hard to counteract gloom, spread cheer and make people feel a bit better with our treats. I guess by that logic, though, Joan is right, and I should have definitely given something.

  7. December 16th, 2008 at 8:26 pm

    Annie says:

    I agree with Ben. Kinda funny! I can see why you were bemused.

  8. December 23rd, 2008 at 8:27 pm

    Suzanne says:

    I’m a bit surprised that you call yourself a “soft touch” and you still took her picture most likely without her permission and posted it to your site without even giving her anything. How do you get to “soft touch”, especially in the holiday season?

  9. October 2nd, 2009 at 7:50 pm

    Jo @ LittleFfarm Dairy says:

    Matie –

    a difficult call. I admire your honesty.

    J, T + menagerie x

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Kieran Murphy is a director of Murphys Ice Cream living in Dingle, Co. Kerry, Ireland.

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Murphys Ice Cream

Murphys Ice Cream has shops in Dingle, Killarney and Dublin 2 (Wicklow Street).