There is a Mr. Behind the Lavazza

Today, I met Giuseppe Lavazza, who is Vice President and Marketing Director for the family business. He was in Dublin to launch the Modo Mio in Brown Thomas. I was interviewing him for the Irish Times, as part of a piece on 3rd Wave coffee. It was an good chat, and it was interesting to discuss trends in coffee culture, sustainability and the return to tradition (albeit with more science). More on that later!

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