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Return of The Scone

Scone with Jam and Cream Back in 2000, when we first opened the ice cream shop in Dingle, we served scones. Within a short amount time, however, we discontinued them.

The reason was that we were having trouble making people understand that we were a high-quality, gourmet ice cream cafe, since that concept didn’t exist in Dingle. Back then, we found that serving scones was a negative positioning statement – it was what cheap cafes offered along with thin coffee and white bread ham sandwiches.

SconesTimes have changed, however, and we have always felt that a good scone, served with cream and jam, however, is a tasty treat.

So they are back for a trial run in the Killarney shop only, baked fresh every morning, and when we sell out – that’s it for the day.

So far it seems to be working well, and it does give people another option, especially early, when they might not yet be in the mood of cake or ice cream…

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5 Responses to “Return of The Scone”

  1. September 26th, 2006 at 3:49 pm

    gilly says:

    Hi Kieran, I think it’s nice that your shop is flexible enough to change offerings as the need arises. The scones look delicious!

  2. September 26th, 2006 at 4:30 pm

    Julia says:

    hi kieran!
    Yum! I love a good scone…(haha…who doesn’t?) =)
    i think the costumers will be very happy with this!

  3. September 26th, 2006 at 6:33 pm

    jenjen says:

    I adore scones but I uderstand you decision in taking them off. Hopefully this time around should go well for the shop.

  4. September 27th, 2006 at 11:02 am

    Caroline@Bibliocook says:

    Scones are one of those things that are easy to find but it is SO difficult to get good ones. Yours look very good – although I’m not sure they could beat my Mum’s!

  5. September 27th, 2006 at 11:24 am

    Kieran says:

    Yeah, they put me in the mood of afternoon tea. And it’s always hard to beat Mum’s cooking!

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Author

Kieran Murphy is a director of Murphys Ice Cream living in Dingle, Co. Kerry, Ireland.

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Company

Murphys Ice Cream

Murphys Ice Cream has shops in Dingle, Killarney and Dublin 2 (Wicklow Street).