Black and Tans

I just stumbled upon the following website¬†that brought my attention to Ben & Jerry’s new flavour in the States: Black and Tan.

Even though I might be considered a competitor in the Irish market, Ben & Jerry’s is actually close to my heart because the two founders were two of many reasons I went into this business. They made ice cream more fun. They seemed to have fun at what they were doing. They had a social conscience.

I remember their ice cream as much better than it is now, before they became part of Unilever. I would eat a tub of Cherry Garcia at one sitting, marvelling at the huge chunks of chocolate and amount of cherries. I don’t remember any water in the ingredients back then.

A Black and Tan flavour? This is weird on so many levels. First of all, for some of their Irish-American customers, surely “Black and Tan” wont immediately bring to mind the drink but rather unsavoury historical references. Are they not aware of this?

Secondly, their¬†website states this flavour is for “beer enthusiasts” but there is no beer (or stout) listed in the ingredients, just “natural flavours.”

It makes me kind of sad. Have they come so far from what they were?

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