Comments on: A Bit of a Facelift…

By: George@CulinaryTravels

George@CulinaryTravels — Mon, 04 Jun 2012 09:02:06 +0000

I like the old one – I like the styling, it flows like melting ice cream.
The new one just looks a bit harsh and ‘stand offish’.

By: Ber

Ber — Wed, 30 May 2012 12:32:17 +0000

I still much prefer your older branding. I do not like the addition of Seán & Kieran to the brand either as your brand is now known as Murphy’s Ice Cream. If you weren’t familiar with the murphy brand this new style could easily represent any type of business. The older brand is much more suitable for an ice-cream company such as yours. As mentioned in other comments received it just needs a little tweaking – maybe a slightly simpler font but colour is still nice. May I also add that I love the branding style on your vans also and it would be a shame to change this.

The suggested new style of branding in my opinion is too business-like and loses the fun element!

By: Oonagh

Oonagh — Fri, 13 Apr 2012 03:03:31 +0000

I don’t know why you would even consider going with “Sean & Kieran Murphy”, it’s got nothing to do with food and sounds like a pair of plumbers or used car salesmen. Ditto the new colour, it’s not food friendly at all. The old logo and name was much better, maybe it just needs a bit of tweaking to make it more legible? Baby, bathwater etc. Sorry to sound a bit harsh but you’re great at what you do and I really think the new one would be a huge mistake. Best of luck.

By: Fiona

Fiona — Mon, 09 Apr 2012 01:17:12 +0000

I really don’t like the new name! I think, like the others have said, that it is impersonal and corporate! I love the colour of the original a lot better than the teal. I have known Murphys for at least 10 years now and its that signature blue that stands out to me and what helps give you that classy personalised feel the business. It is bright and cheery. I understand that some people might not be able to read the writing, but please don’t do anything too drastic. You can just lose a bit of the cursive. The Forenames dont do anything for the brand either. I know many people who know Murphys Icecream, and when they speak about it its usually Murphys or Murphys Icecream. I believe your mame has already been established with many customers especially the locals in Dingle, and changing it now may lead to confusion, especially if your old customers use murphys ice cream and your new ones use sean and kieran or something to that effect! Please please dont do anything drastic with the logo and name!!! Please!

By: Gil

Gil — Thu, 29 Mar 2012 17:15:43 +0000

I much prefer the old logo; the flowy lines remind me of icecream! I think it’s personal and feminine whereas the new logo is bland, masculine and doesn’t give any indicator what the product is.
The old logo is subtle and creative whereas the new logo is too in your face and obvious. I am curious as to why you dropped ‘ice cream’ and added your names!

I don’t think you need a reinvention at all! keep up the delicious icecream =) there are better ways to spend money!

By: Noreen

Noreen — Thu, 29 Mar 2012 03:24:01 +0000

Stopped in your shop in Dublin. SInce we had just had dinner,I selected a coffee which was as beautiful as it was delicious. I noted that you also had a shop in Killarney. unfortunately, we never had a chance to try the ice cream. I had read about your ice cream so you are receiving good advertising,
My suggestion is to stay with the original logo which is much softer and attractive. If you are hesitant to change, it may not be the right decision. Good luck with your marketing from an American who dreams of the Irish dairy products

By: eric

eric — Tue, 20 Mar 2012 20:15:51 +0000

As a catering company in Orange County, a lot of our events are outdoors – so Ice cream melts! BUT I want to try this at home.

By: Kieran

Kieran — Sun, 18 Mar 2012 17:16:59 +0000

Thanks again, everyone, for your feedback! Helen – we’ve made a Murphys Murphys before – maybe it’s time to bring it back again. My father’s a Corkman, so I’m sure he’d approve!