Comments on: Pretty in Pink?

By: mollydot

mollydot — Sat, 03 Oct 2009 15:27:52 +0000

The purple mock up looks great!

By: Kieran

Kieran — Fri, 02 Oct 2009 19:41:08 +0000

OK! Purple. I hear you loud and clear. Is this better? Maybe we could do a pink tub at some point in support of breast cancer. Thanks to everyone who has commented. Ian - thanks for your thoughts. I guess in my mind this would be a political stance, taken in our own small way. We're not the marching type. We make ice cream!

By: Jo @ LittleFfarm Dairy

Jo @ LittleFfarm Dairy — Fri, 02 Oct 2009 18:02:25 +0000

I think a Marriage Equality pot is a great idea; but like Ian above, I have to echo, “why pink…?” The pink you’ve chosen would surely be better in support of Breast Cancer Awareness – another great cause (which affects both men & women) & which seriously needs support.

But as an overall idea, great; albeit not sure of the sensibilities regarding the issue in your part of the world….could be tricky & lose you some o your brand’s popularity (sad for those who refuse the liberality, mind you).

By: Bryan

Bryan — Thu, 01 Oct 2009 09:11:05 +0000

Hi,

I think this is a good idea because it will put it at the forefront of people’s minds.
I agree with other posters that Pink is probably not the best choice, and would suggest purple or a rainbow colour, if you are going to do it why not go the whole hog. I’d also agree that there needs to be a donation made to the charities fighting for this, Marraige Equality and Noise for example. Also samples handed out at the next March or Rally.

All support i’m sure is welcome, my advice would be to go the whole hog, ideas above.

Hope you can work it out, i think it’s a lovely idea.

By: Ian

Ian — Wed, 30 Sep 2009 23:26:09 +0000

I think it’s a terrible idea.

Why Pink? Why stereotype gay people with Pink? Why are you trying to commercial gain from gay people and this situation. I didn’t like it when Ben & Jerrys did it and I don’t like it when this either.

If you want to support gay people…GET OUT THERE, lobby politicians, make a political stance. Don’t try to change a colour so we part with our money and you can look good AND become richer.

By: Jack

Jack — Wed, 30 Sep 2009 22:54:32 +0000

I think it’s a great idea, Kieran. You and your brand strike me as ‘real’ and approachable, quite friendly – so whereas Ben & Jerry’s (i.e. Unilever) Hubby Hubby could be interpreted as a bit cynical, I imagine the response to your pink tub would be overwhelmingly positive.

Plus, bright pink would contrast beautifully with your current blue tubs.

By: Eileen

Eileen — Wed, 30 Sep 2009 14:09:36 +0000

Brilliant idea, I’d seek out a tub to support it!

I agree with Diana that the pink tub looks like it’s a Breast cancer awareness thing. Could you do a different colour?

Great to see you supporting gay marriage. 1+1=Happiness!

By: Daragh

Daragh — Tue, 29 Sep 2009 14:56:05 +0000

It’s a great idea. I agree with Fiona, most of your customers are likely to be supportive or neutral. Bigots eat lesser brands I’m sure!

Rather than an unrelated cause being the beneficiary of a donation though as suggested above, it would make perfect sense that the cause the Ice Cream would be themed around should be the beneficiary. The MarriageEquality group is part of the National Lesbian and Gay Federation [http://www.nlgf.ie] which is a registered charity.

It might also make sense to split the donation with the other civil marriage equality advocacy group, Noise [http://lgbtnoise.ie]

As for colour options, look no further than the rainbow