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	<title>Comments on: You know you&#8217;re a blogger when&#8230;</title>
	<atom:link href="http://icecreamireland.com/2009/02/09/you-know-youre-a-blogger/feed/" rel="self" type="application/rss+xml" />
	<link>http://icecreamireland.com/2009/02/09/you-know-youre-a-blogger/</link>
	<description>Kieran Murphy's blog - all about making, eating, pondering about and enjoying sweet things by a chocoholic Irish ice cream man (Murphys Ice Cream) living in Dingle, Ireland. (Please ask if you wish to use text or images. Copyright (c) Kieran Murphy 2007)</description>
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		<title>By: Michelle</title>
		<link>http://icecreamireland.com/2009/02/09/you-know-youre-a-blogger/comment-page-1/#comment-54645</link>
		<dc:creator>Michelle</dc:creator>
		<pubDate>Tue, 10 Feb 2009 19:15:41 +0000</pubDate>
		<guid isPermaLink="false">http://icecreamireland.com/?p=2070#comment-54645</guid>
		<description>I wouldn&#039;t worry too much about it. I always think that there&#039;s something a little bit dodgy about those weird blue &quot;sponsored links&quot; and completely ignore them!</description>
		<content:encoded><![CDATA[<p>I wouldn&#8217;t worry too much about it. I always think that there&#8217;s something a little bit dodgy about those weird blue &#8220;sponsored links&#8221; and completely ignore them!</p>
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		<title>By: Kieran</title>
		<link>http://icecreamireland.com/2009/02/09/you-know-youre-a-blogger/comment-page-1/#comment-54643</link>
		<dc:creator>Kieran</dc:creator>
		<pubDate>Tue, 10 Feb 2009 17:50:22 +0000</pubDate>
		<guid isPermaLink="false">http://icecreamireland.com/?p=2070#comment-54643</guid>
		<description>I&#039;m not a great fan of it either, Monica, but it has different properties than honey. Still, try the honey and let me know!</description>
		<content:encoded><![CDATA[<p>I&#8217;m not a great fan of it either, Monica, but it has different properties than honey. Still, try the honey and let me know!</p>
]]></content:encoded>
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		<title>By: Monika</title>
		<link>http://icecreamireland.com/2009/02/09/you-know-youre-a-blogger/comment-page-1/#comment-54639</link>
		<dc:creator>Monika</dc:creator>
		<pubDate>Tue, 10 Feb 2009 15:34:23 +0000</pubDate>
		<guid isPermaLink="false">http://icecreamireland.com/?p=2070#comment-54639</guid>
		<description>Hello Kieran, just a quick question. I am baking Wiebke&#039;s famous Sacher-torte, and for the ganache - says the recipe - I need 150 g golden syrup. May I use honey instead as I am not so fond of the golden stuff? Thanks!</description>
		<content:encoded><![CDATA[<p>Hello Kieran, just a quick question. I am baking Wiebke&#8217;s famous Sacher-torte, and for the ganache &#8211; says the recipe &#8211; I need 150 g golden syrup. May I use honey instead as I am not so fond of the golden stuff? Thanks!</p>
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	<item>
		<title>By: Kieran</title>
		<link>http://icecreamireland.com/2009/02/09/you-know-youre-a-blogger/comment-page-1/#comment-54638</link>
		<dc:creator>Kieran</dc:creator>
		<pubDate>Tue, 10 Feb 2009 15:25:38 +0000</pubDate>
		<guid isPermaLink="false">http://icecreamireland.com/?p=2070#comment-54638</guid>
		<description>That&#039;s helpful. Thanks, guys, for enlightening me! I was kind of surprised, because I&#039;ve seen other sponsored ads come up with ice cream highlighted, but only their one with &quot;Ice Cream Ireland,&quot; so maybe they are bidding on that term as well?</description>
		<content:encoded><![CDATA[<p>That&#8217;s helpful. Thanks, guys, for enlightening me! I was kind of surprised, because I&#8217;ve seen other sponsored ads come up with ice cream highlighted, but only their one with &#8220;Ice Cream Ireland,&#8221; so maybe they are bidding on that term as well?</p>
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		<title>By: David Quaid</title>
		<link>http://icecreamireland.com/2009/02/09/you-know-youre-a-blogger/comment-page-1/#comment-54637</link>
		<dc:creator>David Quaid</dc:creator>
		<pubDate>Tue, 10 Feb 2009 15:05:39 +0000</pubDate>
		<guid isPermaLink="false">http://icecreamireland.com/?p=2070#comment-54637</guid>
		<description>I don&#039;t think they&#039;ve done this because of you - I think they just want to get visitors for &quot;ice cream&quot; and they either haven&#039;t started or aren&#039;t going to start an SEO campaign.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think they&#8217;ve done this because of you &#8211; I think they just want to get visitors for &#8220;ice cream&#8221; and they either haven&#8217;t started or aren&#8217;t going to start an SEO campaign.</p>
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		<title>By: paul</title>
		<link>http://icecreamireland.com/2009/02/09/you-know-youre-a-blogger/comment-page-1/#comment-54630</link>
		<dc:creator>paul</dc:creator>
		<pubDate>Tue, 10 Feb 2009 12:24:27 +0000</pubDate>
		<guid isPermaLink="false">http://icecreamireland.com/?p=2070#comment-54630</guid>
		<description>Great to see your position in the SERPS come up. But as Richard says it&#039;s probably not directed at you personally. In adwords there are 4 levels of matching.

# Broad match: ice cream
will display ads on keywords similar to ice cream, like sundaes, icecream, ice lolly

# Phrase match: &quot;ice cream&quot;
Will only show up when they have the words, ice cream in their search, so &quot;ice cream cake&quot; will also show the ad

# Exact match: [ice cream]
will only display when someone has that search query, and that alone

# Negative match: -sundae 
won&#039;t show up for when people type in any search for sundaes

Paul</description>
		<content:encoded><![CDATA[<p>Great to see your position in the SERPS come up. But as Richard says it&#8217;s probably not directed at you personally. In adwords there are 4 levels of matching.</p>
<p># Broad match: ice cream<br />
will display ads on keywords similar to ice cream, like sundaes, icecream, ice lolly</p>
<p># Phrase match: &#8220;ice cream&#8221;<br />
Will only show up when they have the words, ice cream in their search, so &#8220;ice cream cake&#8221; will also show the ad</p>
<p># Exact match: [ice cream]<br />
will only display when someone has that search query, and that alone</p>
<p># Negative match: -sundae<br />
won&#8217;t show up for when people type in any search for sundaes</p>
<p>Paul</p>
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		<title>By: Richard Hearne</title>
		<link>http://icecreamireland.com/2009/02/09/you-know-youre-a-blogger/comment-page-1/#comment-54622</link>
		<dc:creator>Richard Hearne</dc:creator>
		<pubDate>Tue, 10 Feb 2009 09:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://icecreamireland.com/?p=2070#comment-54622</guid>
		<description>Looks like they are bidding on the phrase &#039;ice cream&#039;:

http://www.google.ie/search?q=ice+cream+hello

So maybe not directed at your personally.

Rgds
Richard</description>
		<content:encoded><![CDATA[<p>Looks like they are bidding on the phrase &#8216;ice cream&#8217;:</p>
<p><a href="http://www.google.ie/search?q=ice+cream+hello" rel="nofollow">http://www.google.ie/search?q=ice+cream+hello</a></p>
<p>So maybe not directed at your personally.</p>
<p>Rgds<br />
Richard</p>
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		<title>By: Lar Veale</title>
		<link>http://icecreamireland.com/2009/02/09/you-know-youre-a-blogger/comment-page-1/#comment-54619</link>
		<dc:creator>Lar Veale</dc:creator>
		<pubDate>Tue, 10 Feb 2009 09:24:04 +0000</pubDate>
		<guid isPermaLink="false">http://icecreamireland.com/?p=2070#comment-54619</guid>
		<description>I think it&#039;s a great compliment - shows that you&#039;ve rattled their cages!</description>
		<content:encoded><![CDATA[<p>I think it&#8217;s a great compliment &#8211; shows that you&#8217;ve rattled their cages!</p>
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